![]() “Consider it a future at this point.” Last year, Poynter called the startup “one of the brightest lights in local journalism.”īut if Charlotte’s newcomers stick around long enough, they’re likely to hear scathing criticism of the startup’s content and questions concerning its journalistic integrity. “Is this the future of the local news business?” industry analyst Ken Doctor asked in Politico in 2016. Media watchers have since touted Charlotte Agenda’s model as a possible way forward for local news. “If you just sit down and talk to brands and business owners and you try to figure things out from scratch, you come up with a different result than if you go and say, ‘I’m going to do the BuzzFeed model in Charlotte,’” he told NiemanLab the year Charlotte Agenda launched. Williams often argues that journalism must now follow the business model rather than lead it. ICYMI: Facebook’s troublesome local media tactics However, while the startup publishes a range of content-including breaking news-its key beats are “Food + Drink” and “Things to Do.” Last year’s top stories included lists of cheap dates and inexpensive restaurants, a ranking of the most annoying types of Charlotteans, and an article about “probably the biggest story in our city in 2017”: the opening of Topgolf, part of the national chain of entertainment venues that feature point-scoring golf games. Both Williams and Loveluck had backgrounds in marketing and app development as director of digital strategy and new initiatives at the Charlotte Observer, Williams had just spearheaded Charlotte Five, the paper’s effort to reach millennials by delivering news via a daily newsletter, website, and social media.Ĭharlotte Agenda takes a similar approach. Where should those newcomers turn for information about places to eat and things to do? In 2015, with his co-founder Katie Levans Loveluck, Williams launched the digital media startup Charlotte Agenda to answer that question. Ted Williams likes to call it a user problem: Millennials move to Charlotte, North Carolina, every day.
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